2019 will be another year with many changes in the field of digital growth and digital marketing. New trends will be strengthened while others will probably remain stagnant.
- The field of virtual reality (Virtual Reality) will remain stagnant due to lack of interest. However, one of the areas where virtual reality could find fertile ground and evolve is the health sector. The main reasons that virtual reality does not find so much response are the lack of interest on the part of consumers, development costs and the lack of conventionality.
- Voice searches will continue to increase. There are many predictions that almost 50% of UK searches will soon be voiced. This means that voice search should be included in the overall marketer strategy.
- There is a great interest on the development of blockchain technology and on how it will affect search marketing.
- Greater emphasis is placed on the combination of colors in the design of websites. Many designers are already looking for ways to enhance the wider online user experience through the right choice of colors.
- Finally, it is very interesting to see the role that the further development of Artificial Intelligence (AI) will play and how it will affect the marketing strategy. It is important to focus on how it will be used to benefit both consumers and businesses. The biggest burden falls on the development of chatbots and how they will be used to meet the challenges of business.
