In modern times everything can be sold online. While some commercial activities still require a physical store to make sales of certain products, the option of online sales should never be rejected, either in parallel with an existing physical store or as the main means of sales.
But what are the benefits of creating an online store compared to a physical store?
1. Lower start-up costs
In a physical store there are rental, payroll, staff insurance costs much higher than in an e-commerce store.
On the other hand, e-commerce store owners should include in their budget the costs of building their websites (web development), the costs of registering a domain name, the hosting of the websites and the costs of issuing an SSL certificate.
2. Easy & fast changes
Another added benefit of e-commerce businesses is the ease with which changes can be made. For example in an e-commerce store the price can be changed simply by modifying the indication in the relevant price range of the product. In a physical store you may need to change the label on each product, the price on the shelf, and even the inventory system.
3. Potential customers
One of the major advantages is the large number of potential customers you can reach. Having just one physical store greatly reduces the number of potential customers. Over 1 billion people around the world now use the internet, which means that in theory 1 billion people have access to your store.
4. Measurable results with online marketing
This new form of marketing allows business owners to find more and better customers over the internet than traditional marketing. This is because targeting is based on specific demographics and statistics. Also, with online marketing there are instantly measurable elements that can lead to the necessary modifications and changes for a better promote of commercial products. So an online marketing campaign can be constantly improved and changed at a much lower cost than a traditional marketing campaign.
Undoubtedly, online sales can bring many additional benefits to some businesses. It is the responsibility of every entrepreneur to be informed, to assess the situation, to decide and to take the necessary measures to achieve his business goals.
